Portfolio
I help organisations improve visibility, generate qualified leads, and optimise customer journeys through SEO, CRM, content marketing, analytics, and conversion-focused digital strategies. Over the last 6+ years, I have worked across agency, consultancy, and in-house environments, delivering measurable improvements in traffic, engagement, lead generation, and marketing performance.
Marketing Impact
SEO & Content Strategy
Delivered up to 30% growth in website traffic through SEO audits, content optimisation, technical improvements, and search-focused content planning.
CRM & Email Marketing
Achieved 20% higher engagement and 10% improved email open rates through audience segmentation, automation, and targeted campaign management.
Website Optimisation & CRO
Increased website enquiries by 15% through landing page optimisation, implementing a mobile-friendly interface, UX enhancements, and conversion-focused content strategies.
Analytics & Performance Marketing
Improved campaign effectiveness through GA4 reporting, performance analysis, dashboard development, and data-driven marketing recommendations.
Featured Marketing Projects
*To respect client confidentiality, the projects below have been anonymised. They reflect real-world marketing initiatives delivered across consultancy, agency, and in-house environments, with a focus on measurable improvements in traffic, engagement, lead generation, and overall marketing performance.
SEO & Traffic Growth Strategy
A professional services organisation wanted to increase website visibility, improve search performance, and attract more qualified visitors through digital channels.
My Approach
Conducted SEO audits, optimised website content and metadata, improved mobile user experience, and collaborated with stakeholders to align content strategy with business objectives.
Results
Increased organic and paid website traffic by 30%
Improved search visibility across priority keywords
Enhanced user engagement through content optimisation
Strengthened digital performance reporting and insights
CRM & Email Marketing Optimisation
A growing organisation needed to improve lead nurturing, audience engagement, and visibility into marketing performance across multiple channels.
My Approach
Optimised CRM workflows, implemented audience segmentation strategies, refined email marketing campaigns, and enhanced reporting to better measure campaign effectiveness.
Results
Increased audience engagement by 20%
Improved email open rates by 10%
Enhanced lead segmentation and nurturing processes
Improved marketing reporting and campaign visibility
Website Conversion & Lead Generation
An organisation wanted to generate more enquiries and improve the performance of key landing pages supporting recruitment and business growth objectives.
My Approach
Analysed customer journeys, optimised landing page content, improved website usability, and implemented conversion-focused enhancements to increase engagement and enquiries.
Results
Increased website enquiries by 15%
Improved user engagement across key landing pages
Enhanced customer journey performance
Supported higher-quality lead generation
Platforms & Tools
SEO & Analytics Suite
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console (GSC)
SEMrush
Ahrefs
Looker Studio
Marketing Automation
HubSpot
Salesforce
Marketo Engage
Mailchimp
Paid Media & Paid Social Platforms
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
CMS, UX & Creative Tools
WordPress
Adobe Experience Manager
Sitecore
Canva
Figma
Adobe Photoshop