The way people search for information is changing. For years, search engines have been the starting point for discovering brands, comparing products, and answering questions. Today, many of those same searches are happening through AI-powered platforms such as ChatGPT, Google’s…
For years, digital marketing has been built around one objective: getting people to click. Whether through search engine optimisation, paid advertising or social media, success was often measured by the number of visitors arriving on a website. That model is…
For years, search and social media were treated as two separate disciplines. If you wanted answers to a question, you opened Google. If you wanted entertainment, you opened social media. That distinction is becoming increasingly blurred. Today, many people, particularly…
Every few years, digital marketing finds a new phrase that promises to change everything. For years, that phrase was “SEO is dead.” Today, it has been replaced with “GEO”, or Generative Engine Optimisation. As AI-powered search becomes more popular, it…
Over the past few years, nostalgia has become one of the most recognisable trends in marketing. From film reboots and anniversary campaigns to retro product launches and Y2K-inspired fashion, brands have increasingly looked to the past to reconnect with audiences.…