Every few years, digital marketing finds a new phrase that promises to change everything. For years, that phrase was “SEO is dead.” Today, it has been replaced with “GEO”, or Generative Engine Optimisation. As AI-powered search becomes more popular, it…
Graduation is often presented as the finish line. After years of studying, deadlines, exams and assignments, crossing the stage feels like you’ve finally reached the destination. In reality, graduation is the beginning of a completely different chapter. Leaving university means…
Few pieces of career advice are repeated as often as: “Follow your passion.” At first glance, it sounds inspiring. The idea that we should pursue what we love and build a career around it is certainly appealing. Many successful professionals…
The world of work is changing faster than ever. New technologies are transforming industries, job roles continue to evolve, and skills that were once considered valuable can become outdated in a relatively short period of time. While change can feel…
One piece of career advice I wish I had received earlier was how to build a professional presence. When I first entered the workforce, I assumed that doing good work would be enough. While strong work is important, it is…